Greenline OnDeck

Greenline Activations

Field Sales Team — ROI Calculator

Greenline
Activations

Campaign parameters

Greenline management retainer $8,500 / month

Fixed monthly program fee

Reps deployed 5 reps

Dispatched from 54-rep OnDeck roster

OnDeck visits per week (team) 30 / wk

Conversion rate 40%

% of visits that close a new account

New accounts closed / mo —

Calculated: visits/wk × 4.33 wks × conversion rate

Avg order value $400

In-store activation add-on

Activations per month 0 / mo

$165 per activation · billed to client

Monthly investment breakdown

Greenline management retainer $8,500

In-store activations (add-on) $0

Total monthly investment —

Monthly investment

—

Retainer + activations

Revenue / mo

—

Accounts × avg order value

Break-even month
—
Net revenue covers investment

Gross revenue / mo

—

Team total at target

Annual revenue

—

Revenue × 12 months

Activation add-on / mo

0 activations × $165

Revenue ramp — team total

Revenue Activation cost Revenue target

Greenline OnDeck ROI — first 6 months

Total investment

—

Retainer + activations × 6 mo

Net revenue generated

—

After commission, 6-mo ramp

ROI: — Net gain to client: —

Investment recovered from net revenue 0%

Greenline OnDeck vs. Traditional Sales Hire

Cost & revenue comparison based on your inputs — assuming equal rep performance

Greenline OnDeck

Our model

Annual program cost$102,000

TerritoriesFlexible

Accounts / mo—

Annual revenue—

Annual net gain—

Most cost-efficient

1 Sales Manager

1 territory · $130k/yr

Annual salary cost$130,000

Territories1 territory

Accounts / mo—

Annual revenue—

Annual net gain—

—

2 Sales Managers

2 territories · $260k/yr

Annual salary cost$260,000

Territories2 territories

Accounts / mo—

Annual revenue—

Annual net gain—

—